Benifex welcomes Sarah Reynolds as Chief Marketing Officer

Southampton, UK – 28 July 2025 – Benifex, the global leader in employee benefits technology, is thrilled to announce the appointment of Sarah Reynolds as Chief Marketing Officer. Sarah joins Benifex from HiBob, where they served as CMO and were widely recognised for their leadership in inclusive marketing and people-first brand strategy. 

A seasoned B2B SaaS executive and a passionate advocate for equity and inclusion, Sarah brings over 15 years’ experience at the intersection of marketing, technology, and culture. Their appointment marks a significant step in Benifex’s mission to build remarkable experiences that employees love. 

“I’ve always believed that marketing is about more than just messaging; it’s about meaning,” said Sarah. “Benifex is a company that doesn’t just talk about putting people first, it builds the infrastructure to make it real. I’m excited to join a team that’s redefining what it means to care for people at work, and to help shape a brand that reflects the bold, inclusive future of employee experience.”  

Matt Macri-Waller, Founder and CEO of Benifex, added, “Sarah is a force for good in our industry. Their ability to connect purpose with performance, and to lead with both empathy and precision, is exactly what we need as we scale globally. Sarah brings a rare combination of strategic clarity, creative energy, and deep integrity and I can’t wait to see the impact they’ll have on our people, our partners, and our platform.” 

Sarah’s arrival comes at a time of extraordinary momentum for Benifex, following a period of record-breaking growth and rapid expansion. As Benifex continues to evolve into a truly global platform, bringing benefits, wellbeing, recognition, and reward into one seamless experience, Sarah’s leadership will be instrumental in amplifying the brand’s voice, accelerating its reach, and deepening its connection with customers around the world.